Digital Humanism: Shaping Technology for People – Not the Other Way Around
Category:
Sustainability
At YouKnowMeBest, we believe technology should adapt to people — not people to technology. This belief is at the heart of a growing movement called Digital Humanism.
But what exactly is Digital Humanism? And why should it matter to retailers, brands, and technologists alike?
What is Digital Humanism?
Simply put, Digital Humanism focuses on putting human values at the centre of technological development. It challenges the idea that technology is an unstoppable force shaping our world beyond our control. Instead, it insists: we have the power (and the responsibility) to shape technology in ways that respect human dignity, freedom, and democracy.
The concept has been explored in depth by the Center for Digital Humanism at TU Wien (Vienna University of Technology). Their Perspectives on Digital Humanism highlight a powerful vision: one where digital technologies support — rather than undermine — the open societies we value.
Why Digital Humanism Matters for Retail and E-Commerce
At YouKnowMeBest, we see how AI, data analytics, and digital platforms are transforming retail every day. Done right, these innovations help businesses better understand and serve their customers.
But we also recognise the risks:
Data misuse eroding trust
Algorithms reinforcing biases
Technology creating distance rather than connection
Digital Humanism reminds us that customer-centricity isn’t just a business strategy — it’s an ethical commitment. Our AI should make shopping experiences more personal, more inclusive, and more empowering, not more manipulative or alienating.
Our Commitment at YouKnowMeBest
YouKnowMeBest solutions — from Social Shopping to our AI GPT Shop Assistant — are designed with Digital Humanism principles in mind:
Transparency: Customers should know when they are interacting with AI.
Empathy: AI should adapt to real customer needs, not force behaviours.
Inclusivity: We strive to make our technology accessible and fair to all users.
Control: Users should always feel empowered to make their own choices.
We are proud to be part of a new generation of innovators who believe technology must serve humanity — not the other way around.
Digital Humanism isn’t just an academic concept. It’s a call to action — one we are proud to answer every day at YouKnowMeBest.